We could not bypass this important date, that is why below will tell you about a few tools that allow designers, developers and owners of Internet resources to conduct usability testing of websites and web applications. Identify problem areas and, consequently, to make sites more convenient and friendly for users.
Why do I need to conduct usability testing?
To get feedback from users (sometimes at the design stage) and realize that people expect from a site and whether the site of their expectations.
To study the behavior of users and find out what works and what does not work in the design and interface of the resource.
The purpose of this study – to understand how to make a website or web application easier and more convenient for visitors.
Usability analysis with the help of online application is much cheaper than other types of testing. Most of the applications described in this article are free, or at least provide an opportunity to test the program before paying.
The site provides three online tools that allow to test the usability of the web page of the screenshot:
How does it work?
Choose the type of test.
For example, selected five-second test.
Loading screenshot web page.
Here we may ask users to pay attention to some detail or feature of the design, we give a short description of the project and select the language that will be tested.
Choose five questions that users must answer five seconds after viewing the picture.
Run the test and set the desired number of testers for the page. Code, they will answer the questions we get results.
If you use a free version of the application, in order to attract enough people to test, you need very little work.
Each user application has its own "karma". Svezhezaregistrirovanny user receives 20 points of karma, plus, for each tested page has 1 point. How many points – as many testers can view your screenshot and comment on it.
For example, I want my screenshot Viewed 50 people, but I do not have enough karma. Have to work ….
On this site you can test web pages in two ways:
Independently by The Advisor Tool.
With the help of real people-testers, the tool is called: The Tester Tool.
Application to test sites with real users is currently in beta. But the developers promise that the customer will be able to set a test user defined tasks, and then watch as the man decides to step through their website. Each transition to each link and a screenshot will be recorded and made available to the customer for further analysis.
But by using Advisor can self-assess website usability and get an estimate for it. This tool can be used at the design stage and development patterns to the output to get a site that matches the expectations of real users.
How does it work?
Create a project and upload the screenshots pages. (In the free version you can download a screenshot of a month.)
Then, mark up a screenshot of interface elements.
Answers to questions on the check-list all selected elements of the interface. A list of questions becomes quite impressive.
At the output we obtain the usability of each item and marked-up page as a whole.
Usability testing on the site Usabilla go through five stages:
Video gives a fairly accurate idea of how it works Usabilla.
Free, you can test two pages in ten people.
This is not exactly user-testing, but this resource allows you to get feedback from the professional design community.
You can also use the paid expert advise community: Specialists in design, usability and internet marketing. There are limits: one site can advise no more than 5 people from different areas. Detailed advice of an expert is $ 100.
The site can be optimized OptimalWorkshop site using three different tools:
For each test, we set ourselves goals and then invite users to participate in the study.
The free version can only create small projects, with the following restrictions:
This free online tool can be integrated to the site. He organized a small survey of visitors to the site, consisting of only 4 questions. Questions are worded in such a way as to be able to identify the most accurate feedback from users.
Integrates with Google Analytics, and is available in 10 languages, although Russian, unfortunately, among them yet.
Feng-GUI mimics the user’s eye during the first 5 seconds of the impact of visual effect. This application creates a map of the eye movements across the page (heatmap) based on an algorithm that predicts what is likely to be watching a real person.
Right on the main page you can download and see a screenshot of the likely area of increased attention of visitors.
Add code to the site Userfly enables you to record video on users’ behavior and get interesting and useful information about how they interact with Web pages.
Video on the home page illustrates how this works.
This is free software, open source integrated into the site and creates a visual heat map clicks (heatmap) visitors to the web page. And since the code ClickHeat located directly on the server, the map reflects the result of real users.